Nokia adquire Twango

O serviço social de partilha multimédia Twango foi adquirido pela Nokia e vai ser integrado nos produtos da empresa finlandesa.
O Twango é um serviço que permite a partilha de imagens, vídeos e áudio, criado por antigos trabalhadores da Microsoft, que agora espera entrar num novo e melhor nível na prestação do seu serviço, graças à experiência da Nokia neste campo. A Nokia, por seu lado, pretende enriquecer os seus dispositivos móveis com este serviço de partilha multimédia.
A Nokia e o Twango deverão apostar num forte desenvolvimento da vertente móvel do serviço, estando o Twango já a proceder a várias alterações na partilha e conversão de vídeo, e integração de informação geográfica nos elementos multimédia. Para já, os dispositivos móveis da Nokia não conseguirão ver os vídeos e ouvir as músicas no browser, mas espera-se uma alteração desta situação num futuro muito próximo.
O lançamento oficial do Twango com a Nokia ainda não tem data definida, mas espera-se que decorra durante primeiro trimestre de 2008. Os termos e valores do negócio, como já é normal, não foram revelados.
Nokia acquires Twango to offer a comprehensive media sharing experience
Share photos, video and other media through virtually any connected device

July 23, 2007 -- Nokia and Twango today announced that Nokia has acquired substantially all assets of Twango (www.twango.com). Twango provides a comprehensive media sharing solution for organizing and sharing photos, videos and other personal media. By acquiring Twango, Nokia will be able to offer people an easy way to share multimedia content through their desktop and mobile devices. In addition to key assets, through this transaction Nokia is bringing on a seasoned team with strong social media and Web services expertise.

“The Twango acquisition is a concrete step towards our consumer Internet services vision of providing seamless access to information, entertainment, and social networks – at any time, anywhere, from any connected device, in any way that you choose. We have the most complete suite of connected multimedia experiences including music, navigation, games, and – with the Twango acquisition – photos, videos, and a variety of document types,” said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia. “When you combine a Nokia N-series multimedia computer that is always on, always connected, and always with you together with a rich media sharing destination like Twango, people will have exciting new ways to create and enjoy rich media experiences in real time.”

Twango, a privately-owned company founded by former Microsoft veterans, is headquartered in Redmond, Washington, USA. Twango’s versatile platform makes organizing, sharing, and republishing media such as photos, videos and audio clips easy. Unlike many other social media services, Twango supports multiple media types and offers a comprehensive array of options for people to manage, share, and repurpose their personal media content. Twango offers a great destination experience on desktop computers and mobile devices, as well as a powerful platform that allows developers to create companion applications, connect with mobile devices, and integrate with other Web services.

"Nokia's unique vision for social media aligns perfectly with Twango," said Twango co-founder, Jim Laurel. "It's really exciting to imagine what we can achieve by combining our social media experience with the resources of a company that has played such a major role in shaping the mobile landscape. Now, we will have the resources to deliver on our vision to enable people to capture and enjoy their personal media on mobile devices, desktop computers and in all the other places that are important to them."

Twango co-founder, Serena Glover, adds “As a result of this acquisition, we will aggressively build out our team in the Seattle area, allowing us to deliver a superior global media sharing service.”

Equipped with high-quality megapixel cameras and mobile broadband connections, Nokia devices have revolutionized the way people create content, blog and participate in online communities. In 2006, Nokia sold over 140 million connected cameras, and its devices are rapidly becoming the world’s primary source of images and videos. Nokia offers people new media sharing experiences, such as combining GPS-based location information with photos and videos.

Twango
publicado por brunomiguel às 13:00 | link do post | comentar